City of Pleasanton Measure HH — Uniform Transient Occupancy Tax Measure (Alameda County)

What it does

Shall a measure be adopted to increase the City's Uniform Transient Occupancy Tax paid by hotel guests from 8% to 10% on July 1, 2027, and to 12% on July 1, 2028, generating an estimated $1.4 to $2.8 million per year in additional revenue, that can be used to maintain city services, such as: police and fire protection; park and street maintenance; recreation programs; and other general government uses, until ended by voters?

A YES vote means

Pleasanton's hotel guest tax would rise from 8% to 10% on July 1, 2027, and to 12% on July 1, 2028, raising about $1.4 to $2.8 million more a year for general city services until ended by voters.

A NO vote means

Pleasanton's hotel guest tax would stay at 8%.

Needed to pass

A simple majority: more than half of the YES and NO votes on this measure must be YES. Leaving it blank doesn't count either way.

Left–right lean

Unclear: our AI read of the official summary isn't confident enough (we require 70%) to place this on the left–right spectrum, so we don't. Read the summary and decide for yourself.

The YES and NO lines are SpectrumVote's plain-language reading of the official text above; the official text is what you vote on.

Official text: source

Background

The Pleasanton City Council placed this measure on the ballot by Resolution No. 2026-056, adopted July 7, 2026 by a 5-0 vote (Councilmembers Eicher, Gaidos, Nibert, Testa and Mayor Balch), according to the resolution filed with the Alameda County Registrar of Voters.

According to the resolution, the measure would raise the City's transient occupancy tax paid by hotel guests from 8% to 10% on July 1, 2027 and to 12% on July 1, 2028; the resolution directs the City Attorney to prepare an impartial analysis.

The ballot question estimates $1.4 million to $2.8 million a year in additional revenue for city services such as police and fire protection and park and street maintenance.

Put on the ballot by Pleasanton City Council, 5-0, July 7, 2026 (Resolution No. 2026-056).

From official source.

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Quick answers

What does a YES vote on City of Pleasanton Measure HH mean?

Pleasanton's hotel guest tax would rise from 8% to 10% on July 1, 2027, and to 12% on July 1, 2028, raising about $1.4 to $2.8 million more a year for general city services until ended by voters.

What does a NO vote on City of Pleasanton Measure HH mean?

Pleasanton's hotel guest tax would stay at 8%.

How many votes does City of Pleasanton Measure HH need to pass?

A simple majority: more than half of the YES and NO votes on this measure must be YES. Leaving it blank doesn't count either way.

Should I vote yes or no on City of Pleasanton Measure HH?

SpectrumVote doesn't endorse anyone or tell you how to vote. Read what a YES and a NO vote each do, and the official text, then decide based on what you want to happen.

When is the vote?

The general election was Tuesday, November 3, 2026. Counts are unofficial until each state certifies its results over the following weeks; your state or county election office has the official results.